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👋 Hey, I am Lalita Deshmukh

Strategic Design That Leads the Market

Senior Product Designer with 12+ years of experience designing scalable digital products, simplifying complex workflows, and creating accessible, user-centered experiences that drive business impact.

Selected Projects

Client work built to solve real problems, not just impress.

Scaling a booking platform to 20+ services

A configurable platform built once, extended to 20+ services without a redesign.

BookingHub Design System: 1 System, 2 Surfaces

Dual-token design system for a multi-sided booking platform.

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AI Video KYC for Banking

AI-powered Video KYC platform that made remote bank onboarding faster, secure, and conversion-ready.

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PDF Accessibility for Global Pharma

Turned a popup fix into a platform-wide accessibility standard adopted across 20+ brands.

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AI Lab

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AI Copilot for Customer Support

An AI copilot for support agents, where confidence is visible and the human always decides.

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UX Audit AI Assistant

An AI-assisted interface review tool designed to quickly surface UX and accessibility issues from UI screenshots.

Fleet Mangement Visual Design

Testimonial

​" Lalita is a strong design leader who consistently demonstrates ownership, initiative, and a deep commitment to team success. When I first joined the project, she proactively created and shared onboarding documentation...Read more

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