
Streamlining Complexity: Designing Admin Portals for a Multi-Service Ticket Booking System
As the Lead UX Designer, I led the end-to-end design of admin portals for a complex, multi-service booking platform. This greenfield project involved creating intuitive systems for super admins (platform administrators), business owners (managing multiple outlets), and managers (managing specific outlets), handling over 20 diverse services (initially focusing on bowling, golf, movies, and food). Due to limited and restricted access for direct user research, I relied heavily on secondary research and a Lean UX approach to deliver scalable and efficient solutions, significantly improving operational workflows and client satisfaction.

Impact
Metrics and Success
Improved Operational Efficiency
Streamlined workflows reduced administrative task time, enhancing productivity for platform administrators and business owners.
Scalability & Future Growth
The modular system enabled seamless integration of new services, ensuring long-term adaptability and business expansion.
My Role
Lead UX Designer
Team Size: 7 (1 Lead UX designer, 2 visual Designers, 2 frontend Developers, 1 Product Managers, and 1 QA)
Timeline: 8 months was for over all project including admin and consumer portals for 5 services)
Year : 2020
Problem Statement
The primary challenge was to design intuitive and efficient admin portals for super admins (platform administrators), business owners (managing multiple outlets), and managers (managing specific outlets), enabling them to effectively manage and oversee a complex network of services and bookings. This required simplifying intricate workflows and providing a seamless experience across diverse administrative functions.
Key Goals:
Our goal was to create admin portals that would significantly reduce operational overhead, improve data accuracy, and enhance the overall efficiency of service management, ultimately contributing to a smoother user experience for all stakeholders.
Process & Methodology
Research:
we adopted a research-driven design approach, focusing on secondary research to understand industry best practices. I conducted a comprehensive analysis of existing admin portals across various sectors, including event management, hotel booking, movie ticketing, bowling, and golf management systems. This involved studying information architecture, user flows, and key functionalities to identify common patterns and potential pain points.​
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Specifically, I focused on identifying:
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Key tasks and workflows common to administrative roles.
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Effective data visualization and reporting techniques.
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Strategies for managing complex service hierarchies.
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How to handle large amounts of data."​​
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Analysis:
Following the comprehensive secondary research, I synthesized the findings to define the foundational requirements for the admin portals. This involved a focused effort to:
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Define Foundational Workflows: I mapped core administrative tasks for each user role (Super Admin, Business Owner, Outlet Manager) to ensure streamlined operations. This process, documented in the 'Visual Representation of Core System Requirements' mind map section, allowed me to optimize workflows for efficiency.
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Establish Information Architecture: Based on user roles and workflows, I structured data and functionalities for intuitive navigation and effective management.
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Define user Permissions: I defined access levels for each user role using a permission matrix to ensure appropriate access and system security.
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Predict and Mitigate Potential Pain Points: I proactively identified potential challenges associated with managing a complex, multi-service platform, developing solutions to prevent them.
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Design for Scalability: I prioritized creating a system that could seamlessly accommodate future growth and service additions.
Visual Representation of Core System Requirements Through Mind Maps
1. Super Admin Mind Map

2. Business Owner Mind Map

3. Outlet Manager Mind Map

Permission Matrix

Ideation & Design
I developed detailed information architecture and user flows for each admin user category (Super Admin, Business Owner and Outlet Manager). This formed the foundation for creating low-fidelity wireframes, which were used to visualize the user interface and validate design concepts.
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Key design considerations included:
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Scalability: Designing a system that could accommodate future service additions and growth.
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Efficiency: Streamlining workflows to minimize the time and effort required to complete tasks.
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Data Clarity: Presenting complex data in a clear and actionable manner.
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Role-Based Access Control: Implementing granular permissions to ensure data security and compliance.
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I conducted iterative design reviews with the client, using low-fidelity wireframes to gather feedback and refine the design. These reviews focused on validating user flows, identifying potential usability issues, and ensuring alignment with business requirements. After client validation, I provided detailed design specifications to the visual designer, ensuring a consistent and intuitive user experience.
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Collaboration and Iteration: Throughout the project, I maintained close communication with the development team, ensuring that design decisions were technically feasible and aligned with the overall project goals. I participated in regular sprint reviews and provided ongoing support to ensure a smooth development process."
Information Architectures
1. Super Admin Information Architecture

2. Business Owner Information Architecture

3. Outlet Manager Information Architecture

Paper wireframes
I used paper wireframes as a starting point for iterative design. These low-fidelity prototypes allowed for rapid exploration of different design solutions, facilitating early feedback and quick adjustments based on user needs and client input.
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Low-Fidelity Wireframes: Refined Key Screens
Dashboards:
1. Business Owner - Dashboard

2. Super Admin - Dashboard
3. Outlet Manager - Dashboard


Add new service plan form wireframe

Hi-Fi Dashboard

Outcomes & Impact
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Improved operational efficiency and user satisfaction through streamlined workflows.
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Positive client feedback on ease of use and functionality.
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Scalable design enabled seamless integration of future services.
Lessons Learned
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Reinforced the importance of secondary research and user-centered design without direct user feedback.
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Highlighted the value of cross-functional collaboration and iterative design.
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Gained significant experience in complex admin panel design, managing diverse services and large datasets.







